Straightforward explanations
Minimal jargon
@Milkmattersmom
Feed with clarity
Because you deserve to know what you are feeding you baby and why
Embrace
R:109 G:38 B:39
C:32% M:94%Y:81%K:41%
#6D2627
Gentle
R:109 G:38 B:39
C:32% M:94%Y:81%K:41%
#6D2627
Nourish
R:109 G:38 B:39
C:32% M:94%Y:81%K:41%
#6D2627
Strength
R:109 G:38 B:39
C:32% M:94%Y:81%K:41%
#6D2627
Calm
R:109 G:38 B:39
C:32% M:94%Y:81%K:41%
#6D2627
Foundation
R:109 G:38 B:39
C:32% M:94%Y:81%K:41%
#6D2627
Resource Cards
Why this
space exists
Feeding decisions are some of the most emotionally
loaded choices parents make — and yet, the information around
them isn’t transparent.
I found myself staring at feeding labels, asking simple
questions no one seemed to answer clearly.
So I started decoding them. And sharing what I learned.
“This space exists to bring clarity back to feeding.” – Sanchi Jain
This is for you if you
Ever felt overwhelmed choosing feeding options
Want to understand labels instead of guessing
Prefer clarity over
opinions
Believe informed parents deserve better information
What I’m building
- Behind the scenes, I’m researching and
building something thoughtful in the
feeding space — slowly and responsibly. - Before anything exists, I want to listen,
learn, and co-create with parents
who care deeply about what they
feed their babies. - If you’d like to be part of that early
group — this is where it starts.
What I’m building
Behind the scenes, I’m researching and building something thoughtful in the feeding space — slowly and responsibly.
Before anything exists, I want to listen, learn, and co-create with parents who care deeply about what they feed their babies.
If you’d like to be part of that early group — this is where it starts.
Why We Started This
When I became a mother, I read every label. What I found in most formulas available in the market
worried me. Labels that were vague, ingredients I couldn’t understand.
I couldn’t find a formula I fully trusted.
So I made one.
– Sanchi, Founder
Be part of the early circle
Join the early access
list to receive
- First access to what’s being built
- Early previews and feedback opportunities
- Invitations to small parent discussions